Polishes in Denmark

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Polishes industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Polishes industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Polishes in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Polishes in Denmark?
  • Which are the leading brands in Polishes in Denmark?
  • How are products distributed in Polishes in Denmark?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Polishes in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Value sales decline, as sales of shoe polish decrease with consumers working from home
Modern interior design trends hamper the growth of furniture polish
Sterling Polish Co extends its lead during the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Working from home impacts sales of shoe polish, as all areas record a volume decline
Competition from multi-functional home care products stifles growth
The sustainability movement could benefit polishes in the long-term

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2015-2020 Table 2 Sales of Polishes by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Polishes: % Value 2016-2020 Table 4 LBN Brand Shares of Polishes: % Value 2017-2020 Table 5 Forecast Sales of Polishes by Category: Value 2020-2025 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020 Table 9 Sales of Home Care by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Home Care: % Value 2016-2020 Table 11 LBN Brand Shares of Home Care: % Value 2017-2020 Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 13 Distribution of Home Care by Format: % Value 2015-2020 Table 14 Distribution of Home Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Home Care by Category: Value 2020-2025 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Polishes research and analysis database.

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