Shoe polish is set to remain the strongest performer within polishes over the forecast period. It is expected to see volume sales return to positive territory in 2023 and increase steadily thereafter, while current value sales are projected to grow at healthy rates throughout the forecast period.
Floor polish, metal polish and furniture polish are expected to post negative results in volume and current value terms for the forecast period as a whole. Demand in these categories will continue to be subdued by the growing preference for flooring, furniture, fixtures, fittings and metal tableware that do not require regular polishing in Danish households.
Like other home care categories, polishes is expected to see the launch of more eco-friendly products and packaging formats over the forecast period as manufacturers continue to respond to growing concerns about sustainability in Denmark. The latter trend may also help to lift demand for polishes in general, as Danes are increasingly seeking to reduce their environmental footprint by practicing conscious consumerism.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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