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Country Report

Polishes in

Polishes in Tunisia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Polishes saw a decrease in sales as shoe polish sales decrease due to home seclusion in 2020

Although polishes witnessed negative retail value sales growth in 2020, demand for polishes increased during the year in volume terms. Nevertheless, with the evident health threat from COVID-19, home care products with perceived hygiene benefits were considered a priority and saw higher demand from Tunisian consumers.

International polishes brands lead, as high production costs make it difficult for domestic players to enter the category

Polishes in Tunisia is mainly represented by international brands such as Kiwi and Bright, as local home care companies have failed to tap into the category. The lack of local manufacturers of polishes is explained by the high production costs, which makes it difficult for them to enter this category.

CMC maintains its lead with Kiwi shoe polish brand, recognised for its quality

Comptoir Maghrébin de Commerce (CMC) continued to lead polishes in Tunisia in 2020 on the strength of its leading global brand Kiwi within shoe polish. In addition, thanks to CMC’s long-standing presence in Tunisia, consumers are familiar with its polishes, which continue to enjoy a good reputation for quality.

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Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Tunisia?
What are the major brands in Tunisia?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Polishes saw a decrease in sales as shoe polish sales decrease due to home seclusion in 2020

International polishes brands lead, as high production costs make it difficult for domestic players to enter the category

CMC maintains its lead with Kiwi shoe polish brand, recognised for its quality

RECOVERY AND OPPORTUNITIES

Polishes likely to see increased demand, while shoe polish benefits from dusty conditions as the country becomes increasingly overcrowded

While polishes remain more widely distributed through traditional grocery retailers, sales through modern grocery retailers are expected to grow over the forecast period

Manufacturers likely to adapt new launches to meet diverse requirements beyond just polishing

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2015-2020
Table 2 Sales of Polishes by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Polishes: % Value 2016-2020
Table 4 LBN Brand Shares of Polishes: % Value 2017-2020
Table 5 Forecast Sales of Polishes by Category: Value 2020-2025
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Polishes in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Polishes saw a decrease in sales as shoe polish sales decrease due to home seclusion in 2020

International polishes brands lead, as high production costs make it difficult for domestic players to enter the category

CMC maintains its lead with Kiwi shoe polish brand, recognised for its quality

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Polishes in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Polishes saw a decrease in sales as shoe polish sales decrease due to home seclusion in 2020

International polishes brands lead, as high production costs make it difficult for domestic players to enter the category

CMC maintains its lead with Kiwi shoe polish brand, recognised for its quality

RECOVERY AND OPPORTUNITIES

Polishes likely to see increased demand, while shoe polish benefits from dusty conditions as the country becomes increasingly overcrowded

While polishes remain more widely distributed through traditional grocery retailers, sales through modern grocery retailers are expected to grow over the forecast period

Manufacturers likely to adapt new launches to meet diverse requirements beyond just polishing

CATEGORY DATA

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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