The forecast period is set to see demand for polishes continue to increase, with sales expected to rise in all categories of polishes. The largest polishes category, shoe polish, is slated for further growth in demand as the numbers of Kenyans undertaking professional careers continue to increase, with a clean and shiny pair of highly polished shoes widely regarded as an essential part of professional business at higher in Nairobi and all other cities in Kenya.
The high degree of seasonality that applies to demand shoe polish is expected to remain a major feature of the category throughout forecast period. Specifically, demand for shoe polish tends to spike substantially during the back-to-school.
With demand for shoe polish expected to continue increasing over the forecast period, there are now golden opportunities for category players that are able to tap into consumer loyalty to known and trusted brands to generate higher sales and establish an even stronger footprint in the category. While the category’s dominant brand Kiwi has already achieved this over many years of delivering consistently high quality, less well-known brands offered at lower prices now have the opportunity to take advantage of increasing social media usage to establish strong direct lines of communication with consumers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Polishes industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!