As consumers shift away from having real wood furniture and formal footwear, they will be inclined to maintain their low to declining consumption of furniture and shoe polish over the foreseeable future. Restricted by the declining environment, manufacturers will tend not to enter these or other polishes categories, and retailers will allocate very little shelf space to such products.
Furniture polish brand Pledge, and shoe polish brands Diamond and Kiwi, all from SC Johnson & Son Taiwan Ltd, are expected to maintain their combined dominance of polishes in the forecast period, thanks to their well-established brand reputations, although the marketing team of SC Johnson & Son has withdrawn from Taiwan, and its brands have been directly administrated by its Shanghai office for many years.
Compared with other home care categories, there has been a lack of noticeable recent new product launches or innovations in polishes, and this is expected to continue in the forecast period. Falling sales and diminishing usage opportunities due to profound changes in consumption habits in the country, especially amongst younger people, mean that polishes have an old-fashioned and obsolete image, with little benefit seen in the launch of new products.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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