The outlook for polishes is expected to remain relatively unfavourable, although a better performance is expected in comparison to the review period. While levels of socialising within the home are expected to increase as the country emerges from the pandemic, facilitating the need for home cleaning, a return to busier lifestyles will mean that consumers will have less free time for cleaning, with the result that polishing will become an activity that they may wish to avoid.
Shoe polish, on the other hand, is expected to see an improved performance over the forecast period. With consumers returning to work in their physical offices, at least on a hybrid basis, demand for shoe polish will increase.
Low-rotation products such as shoe polish and metal polish have an opportunity to harness the projected growth of e-commerce, given that the channel provides visibility for a plethora of products that are often kept on remote shelves in physical stores. As such, players could look at strengthening their brands’ visibility online by trading on their heritage, which will give them a unique opportunity to regain traction among consumers.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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