Due to polishes generally not being particularly popular in Thailand, volume sales are expected to be suppressed – although value will fare better due to rising prices. Sales will be somewhat dragged down by the poor performance of floor polish, as consumers are expected to continue to switch from using specialist floor polish to using floor cleaners, which also claim to leave a shine, removing the need for a separate polish.
Shoe polish will maintain small, variable, growth during the forecast period, but remains hampered by challenges ahead as well as seeing opportunities. The working-from-home and hybrid working trends, inspired by the era of the pandemic, have reduced the popularity of formal apparel and formal leather shoes, thus resulting in a lesser need for frequent shoe polishing.
Metal polish is set to show the best performance over the forecast period, albeit from a fairly low base which is why growth is expected to be more robust. Furniture polish, on the other hand, is likely to show slow and sluggish growth, similar to that of shoe polish.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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