The decline in polishes is inevitable as consumers consider polishing floors and items time-consuming, looking for quicker and more efficient ways of cleaning. The use of synthetic materials in hard floors, furniture and shoes will further cement this trend, as consumers can easily maintain the products without special treatments.
As polishes become more irrelevant to the average consumer, traditional channels such as supermarkets are likely to stock these products less, as supermarkets look to maximise space and profits with high-return goods. As such, polishes will likely be sold increasingly in non-grocery shops and other specialist grocery shops.
Since polishes are becoming increasingly niche, fewer brands are expected to remain competitive over the forecast period. At the same time, private label will suffer declines as consumers buying the products are likely to be interested in high quality, not put off by higher pricing.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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