Over the forecast period, polishes will likely continue to struggle due to surfaces becoming less in need of polishing. This is expected to particularly impact floor polish, with consumers increasingly choosing low-maintenance materials that only need to be wiped clean, rather than polishing.
Shoe polish will likely be the only category to post positive growth over the forecast period in retail volume terms. However, even in this category growth will likely be modest due to the growing focus on footwear that requires minimal maintenance and the growing shift towards more casual attire.
Over the forecast period, environmental and sustainability concerns will likely have an even stronger impact on the performance of polishes. As a result, products with a negative environmental impact could be boycotted by consumers, some of whom will likely prefer to buy environmentally-friendly alternatives or who will forego polishing altogether.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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