Polishes is set to remain undynamic over the forecast period, with no notable investments from brands, limited innovation, low frequency of purchases, and the overall small size and niche relevance of the category. It is thus expected that retailers will ultimately reduce the shelf space dedicated to unpopular polishes, placing further downwards pressure on potential sales.
Despite the expected growth of private label, connected to the expansion of discounters in the country, it is unlikely that private label sales in polish will be notable enough to change the direction of the ailing category. Indeed, with such as lack of dynamism in polishes, even popular private label brands such as Continente and Auchan are seeing declining shares.
Connected to the above point, the expansion of discounters and small local grocers, in comparison to hypermarkets, is actually set to negatively affect polishes due to the more limited shelf spaces available – especially as polishes is losing shelf space overall anyway. Indeed, retailers overall are increasingly likely to limit the presence of low penetration and limited rotation categories – such as polishes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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