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Learn moreFeb 2019
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In 2018, polishes maintained the declining trend seen in 2017, across all categories.
Among the polish categories, furniture polish saw the smallest decline in 2018, although its performance was poorer than in the previous year. More modern types of furniture generally demand less specific care, but polish manufacturers have managed to communicate the message that using furniture polish will make cleaning easier, as it is more effective in removing dust and the furniture will stay clean for longer.
Modern, easy to clean floor types continue to affect the performance floor polish, which saw a steeper decline in 2018. New construction and refurbishments are using laminated and floating floors instead of wood or parquet, and these types do not require the use of a specific polish for their care.
In several categories, national distributors that import and/or represent international brands have registered considerable dynamism. Holding wide portfolios of brands in different categories results in a competitive advantage when negotiating with retailers.
Some brands which are well established in surface care and polishes, such as Pronto, Novycera, Sonasol and Ajax, have developed specific surface care offerings for cleaning wooden and parquet flooring, claiming similar functions to floor polishes. These have led to less frequent use of polishes, and in some cases have polishes altogether.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.