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Country Report

Polishes in

Polishes in Portugal

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer lifestyles are not favouring polishes sales

In 2018, polishes maintained the declining trend seen in 2017, across all categories.

Furniture polish sees the smallest decline

Among the polish categories, furniture polish saw the smallest decline in 2018, although its performance was poorer than in the previous year. More modern types of furniture generally demand less specific care, but polish manufacturers have managed to communicate the message that using furniture polish will make cleaning easier, as it is more effective in removing dust and the furniture will stay clean for longer.

Floor polish affected by new flooring types

Modern, easy to clean floor types continue to affect the performance floor polish, which saw a steeper decline in 2018. New construction and refurbishments are using laminated and floating floors instead of wood or parquet, and these types do not require the use of a specific polish for their care.

COMPETITIVE LANDSCAPE

F Lima leads sales of polishes

In several categories, national distributors that import and/or represent international brands have registered considerable dynamism. Holding wide portfolios of brands in different categories results in a competitive advantage when negotiating with retailers.

Floor polishes suffers competition from wash and wax

Some brands which are well established in surface care and polishes, such as Pronto, Novycera, Sonasol and Ajax, have developed specific surface care offerings for cleaning wooden and parquet flooring, claiming similar functions to floor polishes. These have led to less frequent use of polishes, and in some cases have polishes altogether.

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Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Portugal?
What are the major brands in Portugal?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Portugal - Category analysis

HEADLINES

PROSPECTS

Consumer lifestyles are not favouring polishes sales

Furniture polish sees the smallest decline

Floor polish affected by new flooring types

COMPETITIVE LANDSCAPE

F Lima leads sales of polishes

Floor polishes suffers competition from wash and wax

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Positive economic context supports home care performance

Average price rises, despite frequent promotional activity

Mercadona announced entry in Portugal is accelerating retailers strategies

Industry search for additional sources of revenue brings dynamism to the market

Good prospects for home care growth

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Polishes in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumer lifestyles are not favouring polishes sales

Furniture polish sees the smallest decline

Floor polish affected by new flooring types

COMPETITIVE LANDSCAPE

F Lima leads sales of polishes

Floor polishes suffers competition from wash and wax

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Polishes in Portugal - Category analysis

HEADLINES

PROSPECTS

Consumer lifestyles are not favouring polishes sales

Furniture polish sees the smallest decline

Floor polish affected by new flooring types

COMPETITIVE LANDSCAPE

F Lima leads sales of polishes

Floor polishes suffers competition from wash and wax

CATEGORY DATA

Home Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Positive economic context supports home care performance

Average price rises, despite frequent promotional activity

Mercadona announced entry in Portugal is accelerating retailers strategies

Industry search for additional sources of revenue brings dynamism to the market

Good prospects for home care growth

MARKET INDICATORS

MARKET DATA

SOURCES

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