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Learn moreFeb 2019
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Polishes remained a niche in Morocco in 2018. This trend is expected to continue into the forecast period as such products are present in small quantities, mainly in modern retailers except for shoe polish.
Many Moroccans tend to choose cleaning alternatives including multi-purpose cleaners as they are inexpensive and used for various cleaning surfaces. Therefore, many local consumers find them and tend to prefer them over polishes, with the latter deemed expensive and unpopular in the country.
Shoe polish continued to hold the highest value share within polishes, although floor polish held the highest share in terms of volume in Morocco. Shoe polish is expected to remain strong over the forecast period; streets in Morocco usually tend to be dusty and therefore many Moroccans are compelled to use such products to maintain their footwear.
Brior SA retained its leadership of polishes in Morocco in 2018, gaining strong value share. The company has a well-diversified product portfolio, in addition to a strong distribution strategy and affordable prices across the country.
International players continued to dominate polishes in Morocco in 2018. Many local companies see polishes as an untapped category because Moroccans remain uninterested in such products and demand is limited to a high-income consumer segment.
Polishes did not witness any new product development in 2018. The category remained almost unchanged and the same products continued to be sold because of the low and stable demand for such products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.