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Country Report

Polishes in

Polishes in Morocco

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Polishes remains unpopular in Morocco

Polishes remained a niche in Morocco in 2018. This trend is expected to continue into the forecast period as such products are present in small quantities, mainly in modern retailers except for shoe polish.

Multi-purpose products will impact sales of polishes

Many Moroccans tend to choose cleaning alternatives including multi-purpose cleaners as they are inexpensive and used for various cleaning surfaces. Therefore, many local consumers find them and tend to prefer them over polishes, with the latter deemed expensive and unpopular in the country.

Shoe polish to hold highest value share of polishes in Morocco

Shoe polish continued to hold the highest value share within polishes, although floor polish held the highest share in terms of volume in Morocco. Shoe polish is expected to remain strong over the forecast period; streets in Morocco usually tend to be dusty and therefore many Moroccans are compelled to use such products to maintain their footwear.

COMPETITIVE LANDSCAPE

Brior SA strengthens leadership of polishes in Morocco

Brior SA retained its leadership of polishes in Morocco in 2018, gaining strong value share. The company has a well-diversified product portfolio, in addition to a strong distribution strategy and affordable prices across the country.

International players dominate polishes

International players continued to dominate polishes in Morocco in 2018. Many local companies see polishes as an untapped category because Moroccans remain uninterested in such products and demand is limited to a high-income consumer segment.

Low level of innovation

Polishes did not witness any new product development in 2018. The category remained almost unchanged and the same products continued to be sold because of the low and stable demand for such products.

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Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Morocco?
What are the major brands in Morocco?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Morocco - Category analysis

HEADLINES

PROSPECTS

Polishes remains unpopular in Morocco

Multi-purpose products will impact sales of polishes

Shoe polish to hold highest value share of polishes in Morocco

COMPETITIVE LANDSCAPE

Brior SA strengthens leadership of polishes in Morocco

International players dominate polishes

Low level of innovation

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive overall result for home care in 2018

Growing interest in specialised products

Intensifying competition in home care

Green products are launched in home care

Positive performance expected over the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Polishes in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Polishes remains unpopular in Morocco

Multi-purpose products will impact sales of polishes

Shoe polish to hold highest value share of polishes in Morocco

COMPETITIVE LANDSCAPE

Brior SA strengthens leadership of polishes in Morocco

International players dominate polishes

Low level of innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Polishes in Morocco - Category analysis

HEADLINES

PROSPECTS

Polishes remains unpopular in Morocco

Multi-purpose products will impact sales of polishes

Shoe polish to hold highest value share of polishes in Morocco

COMPETITIVE LANDSCAPE

Brior SA strengthens leadership of polishes in Morocco

International players dominate polishes

Low level of innovation

CATEGORY DATA

Home Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive overall result for home care in 2018

Growing interest in specialised products

Intensifying competition in home care

Green products are launched in home care

Positive performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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