With kids back at school full-time and more workers returning to offices, shoe polishes will see dynamic retail volume growth in 2023, before shifting back to low growth rates. However, the trend of wearing more casual and sporty clothes instead of formal clothes is increasing, so it is expected that the per capita use of shoe polish will continue to decline over time.
As Ecuadorians resume their normal lifestyles, they will spend much more time away from home giving them less opportunity to use floor polish, furniture polish and metal polish. The desire to thoroughly clean the home may also become less important.
Polishes has seen a significant fall in advertising in recent years, which has reduced consumer awareness and this will impact category growth in the immediate future. Nevertheless, 2023 will be the first year that there is a full-year of face-to-face school, presenting significant opportunities for shoe polishes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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