Polishes will continue to face challenges over the forecast period, with few opportunities seen ahead. Indeed, polishes will continue to be regarded as an increasingly obsolete category, with volume sales expected to remain in decline.
Whilst the post-pandemic landscape will increasingly tempt consumers to embrace out-of-home lifestyles more often (especially so if the economic situation improves), the prevailing fashion trends are expected to continue to place downwards pressure on shoe polish. This is because, since the event of the pandemic, consumers have been prioritising comfort in their apparel and footwear, and this looks set to continue.
Internet retailing has been boosted by the era of the pandemic, and consumers have become accustomed to the convenience e-commerce offers, along with the many promotions, offers, and discounts available online. As such, within this context, it is easy for consumers to add polishes to their online shopping baskets when completing an online shop.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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