Polishes is expected to remain a small category in terms of value sales over the forecast period, with sales declining year on year. A general lack of innovation combined with low product availability and limited visibility in store-based retailers will hamper growth prospects.
Metal polish is expected to see the strongest volume decline over the forecast period, failing to attract consumers due to its stagnating and narrow product portfolio. Manufacturers will place little to no emphasis on innovation weakening sales in this already small category.
E-commerce is expected to achieve significant retail volume sales growth over the forecast period, despite the slowing impact of COVID-19. A wider number of consumers will shift online to compare prices and read product reviews online, while more convenient mobile e-commerce solutions are also set to improve.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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