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Country Report

Polishes in

Polishes in Saudi Arabia

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Only furniture polish and floor polish see value growth in 2017

In a desert climate, household surfaces accumulate of dust, which carry pollutants and allergens and can cause viral/bacterial infections. This environment increases the need to keep furniture, floors and other surfaces dust free.

Lack of new product development lowers consumer interest

New product developments stimulate sales growth in other home care categories, but there is a general lack of new launches in polishes. Thus, surface care products are increasingly seen as replacements to floor, furniture and metal polishes as they offer disinfectant, fragrance and cleaning properties.

General downturn in unit prices

The continued use of in-store promotions by leading companies, albeit less intense than in other categories of home care, informed average retail current unit price decreases in all subcategories, except for furniture polish, in 2017. The strong increase for furniture polish resulted in a rise in the average unit price of polishes.

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates the landscape in 2017

SC Johnson & Son continued to dominate polishes in GBO terms in 2017, through its NBOs Dawliah Holding Group (Kiwi) and Basamh Trading (Pledge). Kiwi and Pledge benefit from wide distribution and large shelf space, in-store promotions and trust built over years.

Smac leads metal polish

Baazeem Trading’s Smac continued to lead metal polish in 2017, with a wide range of products designed exclusively for use on steel, metal or silver, etc. Smac enjoys wide distribution, including via modern retail channels, which makes its products easily accessible.

Little room for private label

International companies offer high-quality known brands at affordable prices. This hampers the demand for local brands and private label, especially because of regular in-store promotions.

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Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Saudi Arabia?
What are the major brands in Saudi Arabia?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Only furniture polish and floor polish see value growth in 2017

Lack of new product development lowers consumer interest

General downturn in unit prices

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates the landscape in 2017

Smac leads metal polish

Little room for private label

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Home Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reforms damage home care demand

Consumers look for in-store promotions in Saudi Arabia

Private label and domestic companies see growing demand

Product innovations and upgrades represent a key trend in home care

Home care will continue to grow over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Polishes in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Only furniture polish and floor polish see value growth in 2017

Lack of new product development lowers consumer interest

General downturn in unit prices

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates the landscape in 2017

Smac leads metal polish

Little room for private label

Samples

Overview

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Table of Contents

Polishes in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Only furniture polish and floor polish see value growth in 2017

Lack of new product development lowers consumer interest

General downturn in unit prices

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates the landscape in 2017

Smac leads metal polish

Little room for private label

CATEGORY DATA

Home Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reforms damage home care demand

Consumers look for in-store promotions in Saudi Arabia

Private label and domestic companies see growing demand

Product innovations and upgrades represent a key trend in home care

Home care will continue to grow over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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