During the COVID-19 pandemic, many consumers in Saudi Arabia switched to working from home. This trend meant that business and official dress codes became progressively more casual, which is expected to remain in place over the forecast period as working from home and flexible working becomes more common.
A lack of innovation is likely to make it hard for manufacturers to maintain consumer interest over the forecast period, particularly as polishes continues to face growing competition from other categories such as surface care. It is likely that some producers will try to address this problem by working to improve the efficacy and convenience of their established product ranges.
Manufacturers of floor polishes will likely look to try and strengthen their position through discounts and promotions on twin packs/multi-packs. Consumers will likely remain price sensitive in the forecast period as a result of the economic impact of the COVID-19 pandemic and the increase in VAT and therefore keeping prices low will be key.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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