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Country Report

Polishes in

Polishes in Slovenia

Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Furniture polish shines

Polishes remains one of the smaller categories of home care in Slovenia with it not seen as an essential category within many households. Nevertheless, the category recorded moderate current value growth in 2018.

Improved efficacy and recyclable packaging expected to be seen

The increasing availability of 2-in-1 surface care with polish started to cannibalise sales of polishes over the review period with consumers increasingly looking for convenience and cost savings. Despite this, innovative and new products with improved efficacy and in more convenient formats are expected to support sales of polishes over the forecast period, with sales also benefiting from urbanisation.

Interest wanes in shoe polish

Footwear changed over the review period in Europe, including in Slovenia, with this influencing shoe polish and product features such as formula and application form. Shoe polish is mainly perceived as a legacy product for traditional/formal footwear and is used by many consumers, especially working professionals who wear formal attire.

COMPETITIVE LANDSCAPE

International players dominate polishes

International players dominate polishes, with consumers familiar with their brands. SC Johnson & Son Inc maintained its lead in 2018 with its Pronto brand, which offers a popular range of floor and furniture polish products, and its Kiwi brand which is synonymous with shoe polish.

Local player Ilirija maintains third position

Local company Ilirija dd is ranked third, although it has seen some difficulty in retaining its distribution levels and as a result its value share declined in 2018. Brand loyalty among the more traditional consumer base should help the company to prevent any further significant loss in share over the forecast period.

Private label sees steady growth

Private label increased its value share in polishes over the review period and in 2018, with leading retailer Poslovni Sistem Mercator dd one of the most dynamic players with its Dax range. Despite this private label saw slower growth in this category than in other areas of home care with many consumers still attached to the well-known local and international brands.

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Polishes Market Sample Report Polishes Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Slovenia?
What are the major brands in Slovenia?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Slovenia - Category analysis

HEADLINES

PROSPECTS

Furniture polish shines

Improved efficacy and recyclable packaging expected to be seen

Interest wanes in shoe polish

COMPETITIVE LANDSCAPE

International players dominate polishes

Local player Ilirija maintains third position

Private label sees steady growth

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Home care benefits from stable economy

Consumers look for convenience as incomes improve

Violeta continues to win share while private label sees growing presence

Modern grocery retailers account for most sales of home care

Mature market could limit growth potential

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Polishes in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Furniture polish shines

Improved efficacy and recyclable packaging expected to be seen

Interest wanes in shoe polish

COMPETITIVE LANDSCAPE

International players dominate polishes

Local player Ilirija maintains third position

Private label sees steady growth

Samples

Overview

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Table of Contents

Polishes in Slovenia - Category analysis

HEADLINES

PROSPECTS

Furniture polish shines

Improved efficacy and recyclable packaging expected to be seen

Interest wanes in shoe polish

COMPETITIVE LANDSCAPE

International players dominate polishes

Local player Ilirija maintains third position

Private label sees steady growth

CATEGORY DATA

Home Care in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Home care benefits from stable economy

Consumers look for convenience as incomes improve

Violeta continues to win share while private label sees growing presence

Modern grocery retailers account for most sales of home care

Mature market could limit growth potential

MARKET INDICATORS

MARKET DATA

SOURCES

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