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Country Report

Polishes in

Polishes in Dominican Republic

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Steady demand for polishes in 2018

Polishes experienced another year of growth in 2018, as an increasing number of consumers purchased these items to maintain the appearance of their floors, furniture, homes, and footwear, along with metals and other special items in the home. Appearance and overall cleanliness in the home is an important point of pride for Dominican families and they go to great lengths to take care of their possessions.

Private label experiences some gains in polishes

Within polishes, most products would be considered standard as premium offerings are niche and economy offerings are quite rare. The arrival of private label in select modern grocery retailers, however, counters the potential competitive pricing offered by economy brands.

COMPETITIVE LANDSCAPE

SC Johnson continues to lead in 2018

SC Johnson retained its lead of polishes in 2018, losing only marginal value share. Its sales are divided between Pledge (furniture polish) and Kiwi (shoe polish), with the majority concentrated in the former.

Foreign brands dominate polishes

International brands such as Pledge and Kiwi continued to dominate polishes due to trusted name brands and greater recognition. They often enjoy strong distribution across multiple channels in the country and are able to carry out a higher number of promotional activities and special offerings.

Local players present

Alongside these foreign brands, there are a few domestic players present. One strong example is floor polish brand, Cera LeBlanc from Laboratorios Chemprod CxA.

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Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Dominican Republic?
What are the major brands in Dominican Republic?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Steady demand for polishes in 2018

Private label experiences some gains in polishes

COMPETITIVE LANDSCAPE

SC Johnson continues to lead in 2018

Foreign brands dominate polishes

Local players present

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Demand for home care remains solid

Private label continues to expand

International brands lead home care

No major changes observed in terms of home care distribution

Growth in home care to remain steady over the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Polishes in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Steady demand for polishes in 2018

Private label experiences some gains in polishes

COMPETITIVE LANDSCAPE

SC Johnson continues to lead in 2018

Foreign brands dominate polishes

Local players present

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Polishes in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Steady demand for polishes in 2018

Private label experiences some gains in polishes

COMPETITIVE LANDSCAPE

SC Johnson continues to lead in 2018

Foreign brands dominate polishes

Local players present

CATEGORY DATA

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Demand for home care remains solid

Private label continues to expand

International brands lead home care

No major changes observed in terms of home care distribution

Growth in home care to remain steady over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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