Furniture care is not a topic widely discussed and read about amongst consumers in Singapore, and this is reflected in consumers’ poor education that furniture should be polished regularly for proper maintenance. With the combined income of gen Z and gen alpha consumers increasing beyond that of other generations by 2030, many younger consumers are expected to be at the helm of household decision-making.
Similar to furniture polish, shoe polish is not a category that is expected to see large sales increases in the forecast period. While shoe polish continues to be used by older and male consumers, shoes purchased by young female working adults are often not built to last, with their prices aligned to be lower and more affordable for modern consumers open to replacing their footwear more often.
Unlike popular categories such as laundry care and dishwashing, polishes did not face high unit price increases even amidst high inflation in 2022. Affordability is important to consumers in this category.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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