Amidst rising house prices and costs of living, the average household in Singapore is cost-conscious and seeks bargain deals for furniture. While there is an increasing proportion of householders who seek bargains, these bargain hunters are also design-centric and aim to create a living environment with furniture that fulfils both cost savings and aesthetic appeal.
Increasingly busy lifestyles leave little time for consumers to polish their shoes. Most choose to replace old and dirty leather shoes with new ones while others turn to shoe-shining vendors in Singapore to have their leather shoes cleaned and polished.
Kiwi, a brand under SC Johnson & Son, has made its name synonymous with shoe polish. Similar to the local success of Pampers in nappies/diapers, Singapore consumers typically associate shoe polish with Kiwi.
New entrants in shoe and furniture polishes enter via internet retailing to target the wealthy, a specific segment in Singapore’s economy. Internet retailing helps small businesses reduce overall operating and manpower costs significantly and these savings in turn can allow for more resources to fund other areas of development and growth.
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This industry report originates from Passport, our Home Care market research database.