Polishes is expected to return to more solid growth in retail volume and current value terms in the forecast period. Shoe polish is expected to remain by far the largest category within polishes, yet is also set to see the strongest growth in the forecast period.
Multipurpose polishes are expected to drive sales of polishes over the forecast period, as such products are considered to offer greater value, time-saving and convenience. This is likely to impact metal and furniture polishes most significantly, as these have more similar surfaces.
Small local grocers retains its importance for sales of polishes, although strong growth has also been seen by e-commerce. However, the product origin in such channels is hard to control, and consumers are therefore also expected to see wider brand options and a greater presence of polishes in supermarkets, especially mini supermarkets.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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