The most important trend that polishes will face in 2023 is macroeconomic adversity. Similar to other home care categories, polishes will be challenged by the real decline in local consumers’ disposable incomes due to rising prices and slow economic activity.
When compared to other categories in Chilean home care, polishes is particularly mature. Very little innovation takes place in polishes, with brands and players already well established, while most consumers are aware of the uses and advantages of different products.
In line with access to higher financial liquidity during the pandemic, significant share gain was noted by premium brands of certain products, including shoe polish. Although fairly insignificant in sales terms, premium imported brands have gradually entered the Chilean market, and their presence has grown in specialist retailers.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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