In Brazil, polishes currently faces a challenge to growth related to the interior design of homes. In terms of furniture, in the last few years wood furniture has been strongly losing popularity, whereas more affordable options have gained penetration in households.
Another reason for the decline expected in floor polish is that such specialist polishes have been facing strong competition from alternative products, such as home care disinfectants and standard floor cleaners. In these categories, manufacturers have been investing in formula improvements and offering high levels of cleaning efficacy to consumers.
In Brazil, the competitive environment in polishes remained relatively stable in 2022, with consumers reducing their demand for wood, metal, furniture and shoe polishes in general. There has been a lack of brand activity and investment in new product development, either in terms of formats or ingredients.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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