The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The survival of the category relies on sales to more traditional households that are familiar with polishes and use them as complementary products after heavy cleaning is applied. Floor polish and furniture polish have diminished in importance, primarily among millennials from the biggest cities of Sao Paulo and Rio de Janeiro.
Young families and single households, which are primarily composed of millennials, are increasingly prioritising convenience, high quality and cost benefit. Even the leading polish manufacturers such as K & M Indústria Química Ltda, Cera Ingleza Indústria e Comércio Ltda and Ceras Johnson Ltda are grappling with low consumer-awareness and interest in polishes.
Shoe polish is performing positively in contrast with the overall category. Footwear growth in Brazil over the review period is one of the most important drivers.
Although two of the leading brands Poliflor and Bravo, from Reckitt Benckiser (Brasil) Ltda and Ceras Johnson Ltda respectively, are international, more than half of total category sales are generated by Brazilian manufacturers. Besides the relative lower cost of local brands, one of the underlying reasons for their popularity is their broader product portfolios, which cater to multiple types of floors found in Brazilian households.
Although floor polish is dominated by local companies, Reckitt Benckiser’s Nugget brand is the leading shoe polish brand and has been for a long time. However, with manufacturers aware of the positive performance of this category, some players such as K & M, which returned to shoe polish in late 2017 with its brand Tombom, are expected to strengthen competition.
The overall predictions regarding the polishes category’s performance are being taken into account by retailers, and there are so far no significant investments from key grocery retailers such as GPA and Carrefour. Conversely, it is seen that some footwear brands such as CNS and Mr.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Brazil market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.