Retail volume sales of all types of polish were negatively affected by the lockdown during 2020, seeing sales stagnate. A chief reason for this is the decrease in the number of people leaving their homes to go to work.
Floor polishes continued to struggle in 2020. An ever greater number of new floors are being built with tiles, which do not require polishing.
SC Johnson & Son extended its lead in polishes in 2020. The company offers furniture and floor polish under its Pronto brand.
Current value sales of polishes are expected to grow at a steady rate during the forecast period. Offices in Georgia are expected to reopen during 2021, which will bring demand for several types of polishes back to their previous levels.
As Georgia recovers from the effects of the COVID-19 pandemic, levels of disposable income are expected to grow slightly in the coming years. This will support healthy current value growth in polishes during the forecast period.
Importers and retailers are likely to remain cautious in polishes for the duration of the forecast period, due to this being a small niche with limited consumer interest and mature sales. Therefore, it is not expected that many new or more premium types of polish will be released.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Polishes industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Polishes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page