Domestic origin is a trend set to continue over the forecast period, driving sales. Supporting the local industry and employment is expected to continue, especially during a time of uncertainty.
The Softcare brand uses video content to offer consumers expert advice about caring for leather furniture, accessories and shoes. This video content is used to engage with consumers and boost sales.
Given the poor outlook for polishes, new product development activity is expected to remain limited over the forecast period. However, some players will likely attempt to differentiate and strengthen consumer interest in their brands by introducing products with more eco-friendly ingredients and packaging, easy application formats, advanced formulas that provide greater efficacy, etc.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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