The price of polishes increased in 2022 for the first time since 2017 as a result of the rising cost of raw materials, energy and transportation. However, during the forecast period, the waning popularity of polishes is expected to drive down prices.
The polishes category is set to continue to suffer from its incompatibility with the convenience trend during the forecast period. Polish is not a necessity, and therefore local consumers do not see the need to take time using it.
Polished floors and shoes are not in fashion and have suffered from a long-term decline in popularity that is not expected to turn around during the forecast period. There is, therefore, limited potential for a revival in the fortunes of the polishes category.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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