Executive Summary

Feb 2019
PROSPECTS
Home design trends impact polishes

Home design trends affect consumers’ choice of furniture and polish consumption. Current trends set a great emphasis on the natural look, combining wooden furniture and textures, even with a modern look.

Falling demand for specialised metal cleaners

Although metal is still present in homes, consumers tend to use other surface care products to clean them, such as multi-purpose cleaners. The exception to this is silver and brass polishes, as consumers are more aware of the need for specialised products for these metals.

Shoe polish sales in decline due to casual dress code

Shoe polish, the largest area within polishes, is seeing decreasing sales due to changing fashions in menswear. Most workplaces do not impose a strict dress code and it is acceptable to dress casually to work – especially in the developing start-up culture.

COMPETITIVE LANDSCAPE
Kiwi continues to lead shoe polish sales

Danshar leads polishes due to the popularity of its Kiwi brand, which dominates shoe polish due to its strong image and widespread availability in a range of different formats.

Strong distribution key to success

Although the company is not dominant within home care, it is a strong player in packaged food and therefore benefits from widespread distribution, enabling it to supply Kiwi products to most grocery outlets, as well as other retailers such as beauty and health specialists.

Wide product offering key to success

Kiwi also offers different polish formats, such as application sponges or creams, allowing consumers to choose their preferred polishing method. Sano Bruno’s Enterprises, which leads overall home care, follows thanks to several metal and furniture polishes that can also be found in large grocery outlets.

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Polishes in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Israel market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Polishes in Israel?
  • What are the major brands in Israel?
  • What are the future prospects for the polishes market?
  • What are the key new product launches in the polishes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Polishes in Israel - Category analysis

HEADLINES

PROSPECTS

Home design trends impact polishes
Falling demand for specialised metal cleaners
Shoe polish sales in decline due to casual dress code

COMPETITIVE LANDSCAPE

Kiwi continues to lead shoe polish sales
Strong distribution key to success
Wide product offering key to success

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Stable growth in home care
Internet retailing impacts consumption patterns
Sano Bruno’s Enterprises ranks first within home care
New products focus on clean air solutions
Stable growth in future

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources