The outlook for polishes over the forecast period is generally favourable, with total volume sales set to grow at a relatively robust pace and all categories expected to post consistently positive results in this respect. However, overall expansion will be tempered by maturity, while demand for individual product types will continue to be subdued by the changing preferences of Peruvians in areas like footwear, flooring, interior design, tableware etc.
Shoe polish is projected to be the most dynamic performer in volume growth terms over the forecast period. In line with rising urbanisation and the further expansion and modernisation of the formal economy in Peru, the category should benefit from growth in the number of people employed in white collar environments or service industry jobs where dress shoes are required.
Although floor polish is expected to perform reasonably well over the forecast period, volume sales potential will be constrained by the growing preference for ceramic tiles, laminate and other flooring types that are easier to clean and maintain in Peruvian households. This trend will make more consumers inclined to use multi-surface cleaners with antibacterial properties instead of floor polish products, as will increased hygiene-consciousness in the wake of COVID-19 and more cautious attitudes to spending amidst ongoing economic uncertainty.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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