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Learn moreMar 2019
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The employment scenario in Canada has been so positive that the unemployment rate fell to 5.7% in December 2017, the lowest level that the country had witnessed in the previous 40 years.
Hardwood flooring, although still preferred by some, witnessed a shifting demand towards vinyl plank, which looks similar to hardwood and is waterproof. Furthermore, the temperature in Canada takes a toll on the product and the amount spent on maintaining hardwood flooring has been increasing.
Canadians understand the value in investing in their homes. According to a recent study by the CIBC Poll, 45% of Canadian homeowners are planning to renovate their homes, as they believe it will bring increased value.
Floor polish and furniture polish are used by most segments of the Canadian population. Understanding the needs of consumers, SC Johnson & Son is a dominant leader in both categories.
The strong presence of Kiwi Canada Ltd’s brand Kiwi has prevented other players from entering shoe polish. Supported by strong distribution and a long tradition in Canada, Kiwi retained its strong value share in 2018.
Shoe polish in Canada is primarily dominated by international players, with SC Johnson & Son (through local distributor Kiwi Canada) holding the largest share. With limited innovation and a matured landscape, there has been a lack of investments in shoe polish.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.