Canadian households are shifting away from the use of wooden flooring in their homes, with consumers increasingly gravitating towards vinyl flooring. Vinyl flooring is increasing in popularity as it can mimic the appearance of wooden floors but at a fraction of the price while it also requires less maintenance.
Furniture polish was an unstable category before the pandemic, and it is projected to post a steady decline in sales over the forecast period as demand is likely to continue falling. This is mainly due to modern furniture not needing to be polished and the fact that consumers increasingly prefer to use multi-purpose cleaners to clean their furniture surfaces for reasons of convenience and cost.
The increasing interest in athleisure products in Canada, namely among younger generations, has negatively impacted sales of formal footwear and in turn sales of shoe polish. Nearly eight out of every ten jobs in Canada are professional jobs, such as sales representatives, IT-related positions, or customer service representatives.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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