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Country Report

Polishes in

Polishes in Canada

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth of polishes is expected to remain flat

The polishes category is expected to experience flat value growth at constant 2017 prices over for the forecast period. Furthermore, the furniture, metal and floor polish categories will all witness negative CAGRs as the categories are becoming outdated and consumers are starting to move away from the products to look for quick solutions.

Changing lifestyles pose biggest threat to polishes

The ever-changing Canadian lifestyle has led consumers to look for products that are versatile and match the current trends and, most importantly, that do make a huge dent in their wallets. The buying power of millennials is also a major influence on the current trends and thus poses a significant challenge to the polishes industry.

External conditions will favour growth of shoe polish

Shoe polish is expected to benefit indirectly from the increasing employment rate and the weather conditions. According to Statistics Canada, by February 2017 the country’s working population was 18 million, and the unemployment rate was down to 6.

COMPETITIVE LANDSCAPE

SC Johnson & Son is clear leader within polishes

SC Johnson & Son subsidiary Kiwi Canada led sales of polishes in 2017, on the strength of the undisputed leadership of SC Johnson & Son’s Kiwi brand in shoe polishes. SC Johnson’s Pledge brand dominated value sales of floor and furniture polish.

International players dominate in polishes

International players dominate polishes sales in Canada. SC Johnson still holds the position as the largest player in the category, and it witnessed a value sales increase in 2017 thanks to its brands Pledge and Kiwi.

Supermarkets remains the preferred channel for purchase

Supermarkets was the most popular channel for purchasing polishes in 2017. Supermarkets like Real Canadian Superstore, Walmart, Staples, Loblaw’s and No Frills are spread across convenient locations throughout the country and are considered to be a most convenient place to buy polishes, which are generally found in a separate aisle with the right product mix, get high visibility and can easily be purchased along with other grocery items.

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Samples

Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Canada?
What are the major brands in Canada?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Canada - Category analysis

HEADLINES

PROSPECTS

Growth of polishes is expected to remain flat

Changing lifestyles pose biggest threat to polishes

External conditions will favour growth of shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son is clear leader within polishes

International players dominate in polishes

Supermarkets remains the preferred channel for purchase

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Home Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for home care

More emphasis on green products

International players continue to lead

Manufacturers are trying to revive the market with innovation

Home care is expected to slow down

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Polishes in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth of polishes is expected to remain flat

Changing lifestyles pose biggest threat to polishes

External conditions will favour growth of shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son is clear leader within polishes

International players dominate in polishes

Supermarkets remains the preferred channel for purchase

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Polishes in Canada - Category analysis

HEADLINES

PROSPECTS

Growth of polishes is expected to remain flat

Changing lifestyles pose biggest threat to polishes

External conditions will favour growth of shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son is clear leader within polishes

International players dominate in polishes

Supermarkets remains the preferred channel for purchase

CATEGORY DATA

Home Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for home care

More emphasis on green products

International players continue to lead

Manufacturers are trying to revive the market with innovation

Home care is expected to slow down

MARKET INDICATORS

MARKET DATA

SOURCES

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