Polishes in Canada

PROSPECTS

Rise of professional employment aids demand for shoe polish

The employment scenario in Canada has been so positive that the unemployment rate fell to 5.7% in December 2017, the lowest level that the country had witnessed in the previous 40 years.

Preference towards lamination leads to stagnation for floor polish

Hardwood flooring, although still preferred by some, witnessed a shifting demand towards vinyl plank, which looks similar to hardwood and is waterproof. Furthermore, the temperature in Canada takes a toll on the product and the amount spent on maintaining hardwood flooring has been increasing.

Renovations suggest demand for metal and furniture polish

Canadians understand the value in investing in their homes. According to a recent study by the CIBC Poll, 45% of Canadian homeowners are planning to renovate their homes, as they believe it will bring increased value.

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates floor polish and furniture polish

Floor polish and furniture polish are used by most segments of the Canadian population. Understanding the needs of consumers, SC Johnson & Son is a dominant leader in both categories.

Kiwi dominates shoe polish

The strong presence of Kiwi Canada Ltd’s brand Kiwi has prevented other players from entering shoe polish. Supported by strong distribution and a long tradition in Canada, Kiwi retained its strong value share in 2018.

Canada’s Moneysworth & Best makes inroads in shoe polish

Shoe polish in Canada is primarily dominated by international players, with SC Johnson & Son (through local distributor Kiwi Canada) holding the largest share. With limited innovation and a matured landscape, there has been a lack of investments in shoe polish.

Files are delivered directly into your account within a few minutes of purchase.