Given the continued high inflationary environment, which will place considerable strain on household finances, consumers will seek to prioritise cost savings and trade down to lower priced brands and retail channels. Product substitution is also likely to occur as households reject higher-priced task specific polishes in favour of multifunctional alternatives that can offer comparable end results.
The movement towards more sustainable lifestyles may present a growth opportunity for polishes over the forecast period. With the emphasis shifting away from fast consumption towards the minimisation of waste and the purchasing of more durable furniture and cutlery, which generally require a greater level of maintenance, this could contribute to a renewed demand for polishes going forward.
The COVID-19 pandemic accelerated existing trends in remote working, with hybrid working models expected to predominate in many industries during the forecast period. This is likely to challenge growth opportunities for shoe polish, as households are likely to minimise its use when working away from office environments.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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