As all polishes subcategories continue to mature and the potential consumer base shrinks amidst negative demographic tendencies, the entire polishes category is set to achieve a modest retail volume and retail value growth over the forecast period, witnessing a considerable slowdown.
While shoe polish is set to improve its performance relative to the review period, its retail volume growth is still expected to remain stagnant., as the future per capita growth of the category is severely compromised by two factors.
To maintain interest among consumers, leading players have been innovating and introducing new, improved products, with a positive impact on all polishes. A growing niche consumer group are more focused on sustainability and concerned about the environment.
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Understand the latest market trends and future growth opportunities for the Polishes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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