Polishes is not expected to see any dynamic upturns over the forecast period and is expected to maintain sluggish performance. Indeed, polishes is expected to be one of the losers in home care, alongside other ailing categories such as bleach and toilet care, as consumers mainly focus on a limited number of essential home care areas designed to clean surfaces, wash dishes, and do the laundry.
Branded polishes are expected to outperform private label options, due to the perception that they are more efficient and will not damage wood or metal surfaces. As some consumers are still investing in their home décor by buying timeless wooden pieces, for example, they are more likely to buy a more expensive product, which will help to support sales in a niche area.
The lack of demand for polishes is expected to remain low during the forecast period, which will result in retailers giving limited shelf space to such products and instead focus on the distribution of other, better-selling, home care products. Manufacturers will also focus on strengthening certain distribution channels such as home and garden specialist retailers, and e-commerce, to reach consumers, due to the limited space in more important distribution channels such as supermarkets or hypermarkets.
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Understand the latest market trends and future growth opportunities for the Polishes industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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