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Country Report

Polishes in

Polishes in Pakistan

9 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Polishes set to benefit from rising demand among urban millennials

Rising urbanisation, growth in white collar employment and improvements in per capita income levels should all help to sustain the positive development of polishes in Pakistan over the forecast period. The category also looks set to benefit from the fact that young consumers, who constitute 57% of the entire population, are becoming increasingly brand-conscious and therefore more inclined to choose branded polishes products over traditional alternatives.

Shoe polish will remain the largest and most dynamic category

Shoe polish is expected to remain the largest and most dynamic polishes category in Pakistan over the forecast period. Growth in the numbers of young people and working professionals in the country will help to sustain robust demand in the category, as will marketing campaigns for leading brands and improvements in personal grooming standards.

More local players expected to enter metal, floor and furniture polish

Historically, demand for metal, floor and furniture polish products in Pakistan has been hampered by the widespread use of traditional alternatives such as acid, kerosene and bleach for cleaning and shining household surfaces. Also, many consumers are reluctant to polish metal and furniture themselves, and so hire professionals for such tasks.

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to lead polishes

Reckitt Benckiser remained the overall leader in polishes in 2017 with its Guerlain Cherry Blossom brand. The success of this brand is attributable to several factors, including a nationwide distribution network, strong consumer loyalty, frequent in-store promotional initiatives and a reputation for increasing the durability of shoes.

Peridot’s Kiwi brand gains ground throughout the review period

Kiwi from Peridot Products remained the second leading brand in polishes by a significant margin in 2017. This brand registered steady value share gains throughout the review period, benefiting from the trend that saw many consumers in Pakistan switch from traditional unbranded alternatives to branded polishes products for the first time.

Smaller and cheaper brands maintain a strong presence in polishes

Small brands continued to account for a substantial value share in polishes in Pakistan in 2017. Such brands compete at lower price points and target budget-conscious consumers, mainly in smaller cities and towns, whereas bigger brands like Cherry Blossom and Kiwi appeal to consumers seeking higher quality.

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Samples

Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Pakistan?
What are the major brands in Pakistan?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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