Polishes is expected to continue recording strong and steady growth in retail volume terms over the forecast period. Sales should benefit from an improved economic scenario and more stable inflation, although the focus will likely remain on shoe polish with limited interest in the other categories.
With an increase in the number of working professionals and a young population, the demand for shoe polish is set to continue rising, with these products likely to remain the major contributor to sales of polishes in Pakistan. Shoe polish is used the most frequently of all types of polish while it also has the largest consumer base.
Metal, floor and furniture polish are dominated by imported brands which are easily available at modern grocery retailers including supermarkets and hypermarkets. With the rise of modern grocery retailers and the resulting increase in supermarkets in the country, consumers are becoming increasingly exposed to these imported brands of polishes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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