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Polishes in Pakistan

March 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.


Understand the latest market trends and future growth opportunities for the Polishes industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Polishes industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Polishes in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Polishes in Pakistan?
  • Which are the leading brands in Polishes in Pakistan?
  • How are products distributed in Polishes in Pakistan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Polishes in Pakistan - Category analysis


Consumer lifestyles normalising during 2021 leads to a rise in demand for polishes
Reckitt Benckiser Pakistan continues leading polishes in 2021
Small brands maintain value share in polishes across the review period
Higher per capita earnings set to drive demand for polishes during the forecast period
Shoe polish to remain popular in Pakistan over the forecast period
Increasing awareness of polishes likely to attract local players during the forecast period
Table 1 Sales of Polishes by Category: Value 2016-2021
Table 2 Sales of Polishes by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Polishes: % Value 2017-2021
Table 4 LBN Brand Shares of Polishes: % Value 2018-2021
Table 5 Forecast Sales of Polishes by Category: Value 2021-2026
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2021-2026

Home Care in Pakistan - Industry Overview

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 7 Households 2016-2021
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Distribution of Home Care by Format: % Value 2016-2021
Table 13 Distribution of Home Care by Format and Category: % Value 2021
Table 14 Forecast Sales of Home Care by Category: Value 2021-2026
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2021-2026


Summary 1 Research Sources
The following categories and subcategories are included:


  • Floor Polish
  • Furniture Polish
  • Metal Polish
  • Shoe Polish


This is the aggregation of shoe, floor, furniture and metal polish.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Polishes research and analysis database.


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