The athleisure trend in fashion drove growth for sport footwear and more casual shoes in 2022, following a trend which gathered pace in 2020 and 2021, when lockdown resulted in more local consumers people embracing the comfort and convenience of casual footwear. This is expected continue over the forecast period and formal leather footwear that requires polishing will become less common in Greece.
Camel, by GR Sarantis, is set to remain the clear leader in polishes, augmenting its share at the expense of its closest rivals, Bolton Hellas’s Overlay and SC Johnson & Son’s Pronto. Camel benefits from widespread availability across retailers and strong brand recognition.
Floor, metal and furniture polishes witnessed steep declines during the review period, and all three categories are expected to decline further over the forecast period. This will partly reflect modern design and home décor trends, which are unfavourable for furniture and floor polishes.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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