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Country Report

Polishes in

Polishes in Greece

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shoe polish gains value share within polishes and outperforms other polishes

Shoe polish is a mature category and sales are declining as a result. However, the decline in sales is significantly slower compared to the category average.

Construction trends and home aesthetics are unfavourable to polishes

Sales of floor polish and furniture polish continue to post a strong decline in sales. This is largely down to changes in aesthetics and construction trends.

Maturity and lack of investment hinders growth potential

Polishes is a dated category that is suffering from maturity and lack of investment from companies that could stimulate consumer attention to the category. Furthermore, changes in lifestyle trends and consumer aesthetics are also hindering growth potential.

COMPETITIVE LANDSCAPE

Gr Sarantis leads sales of polishes

Domestic manufacturer GR Sarantis leads sales in polishes in 2018 with Camel. The company posted the largest growth in value share.

Bolton Hellas and SC Johnson & Son Hellas are the leading multinational players

Bolton Hellas and SC Johnson & Son ranked second and third respectively in polishes in 2018, being the leading multinationals in the category, followed by Reckitt Benckiser which ranked fourth in total polishes. Reckitt Benckiser is present in shoe polish and Bolton Hellas and SC Johnson & Son are present in floor polish and furniture polish.

Private label products gain value share

The value share of private label products within polishes increased at the end of the review period. This is down to the limited presence of branded products in floor and furniture polishes, which translated to less competition for private label.

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Samples

Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Greece market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Greece?
What are the major brands in Greece?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Greece - Category analysis

HEADLINES

PROSPECTS

Shoe polish gains value share within polishes and outperforms other polishes

Construction trends and home aesthetics are unfavourable to polishes

Maturity and lack of investment hinders growth potential

COMPETITIVE LANDSCAPE

Gr Sarantis leads sales of polishes

Bolton Hellas and SC Johnson & Son Hellas are the leading multinational players

Private label products gain value share

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Home care sales decline, but at a slower pace

Greece exits the Memoranda of Understanding, yet consumer confidence remains low

Multinationals lead sales

Laundry care leads in new launches

The prevalence of discounting will hinder value growth

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Polishes in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Shoe polish gains value share within polishes and outperforms other polishes

Construction trends and home aesthetics are unfavourable to polishes

Maturity and lack of investment hinders growth potential

COMPETITIVE LANDSCAPE

Gr Sarantis leads sales of polishes

Bolton Hellas and SC Johnson & Son Hellas are the leading multinational players

Private label products gain value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Polishes in Greece - Category analysis

HEADLINES

PROSPECTS

Shoe polish gains value share within polishes and outperforms other polishes

Construction trends and home aesthetics are unfavourable to polishes

Maturity and lack of investment hinders growth potential

COMPETITIVE LANDSCAPE

Gr Sarantis leads sales of polishes

Bolton Hellas and SC Johnson & Son Hellas are the leading multinational players

Private label products gain value share

CATEGORY DATA

Home Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Home care sales decline, but at a slower pace

Greece exits the Memoranda of Understanding, yet consumer confidence remains low

Multinationals lead sales

Laundry care leads in new launches

The prevalence of discounting will hinder value growth

MARKET INDICATORS

MARKET DATA

SOURCES

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