The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Shoe polish is a mature category and sales are declining as a result. However, the decline in sales is significantly slower compared to the category average.
Sales of floor polish and furniture polish continue to post a strong decline in sales. This is largely down to changes in aesthetics and construction trends.
Polishes is a dated category that is suffering from maturity and lack of investment from companies that could stimulate consumer attention to the category. Furthermore, changes in lifestyle trends and consumer aesthetics are also hindering growth potential.
Domestic manufacturer GR Sarantis leads sales in polishes in 2018 with Camel. The company posted the largest growth in value share.
Bolton Hellas and SC Johnson & Son ranked second and third respectively in polishes in 2018, being the leading multinationals in the category, followed by Reckitt Benckiser which ranked fourth in total polishes. Reckitt Benckiser is present in shoe polish and Bolton Hellas and SC Johnson & Son are present in floor polish and furniture polish.
The value share of private label products within polishes increased at the end of the review period. This is down to the limited presence of branded products in floor and furniture polishes, which translated to less competition for private label.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Greece market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.