Polishes is predicted to witness slower growth over the forecast period in comparison to the review period, especially if inflation rises. Consumers will trade down and buy cheaper brands, as well as also buying multi-purpose cleaning products instead, as they are less expensive.
Consumers’ growing interest in other home care products, such as surface care, is likely to have a negative effect on manufacturers’ willingness to invest in new product innovations and advertising for polishes over the forecast period. As cleaning-focused consumers are likely to maintain their demand for surface care products, so brands and manufacturers are likely to focus their innovations there.
Design changes in housebuilding will also affect volume demand for floor polishes. Modern, easy-to-clean flooring will continue to hamper the growth of floor polish and there will be little innovation.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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