While all categories are expected to see positive retail volume and value (constant 2022 prices) growth over the forecast period, shoe polish and furniture polish are set to continue to drive the performance of polishes in Egypt. The overall optimistic forecast for polishes is informed by increased house building, as well as population growth and higher household numbers.
Polishes are expected to remain easily accessible via all conventional retail stores, and there is no appreciable price difference for these products, compared to e-commerce. In general, consumers in Egypt would rather buy polishes on their routine trips to the neighbourhood grocery store or supermarket than via an online retailer.
The high prices of polishes and competition from surface care products are expected to continue to pose a threat to the category over the forecast period. Many consumers are drawn to more affordable alternatives, such as multi-purpose cleaners and home care disinfectants, which consumers perceive can fulfil the same purpose and accomplish the same or similar results.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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