Shoe polish is expected to see consistent growth during the forecast period as the product remains essential for office workers and there are more people entering the workforce as the population grows. Lots of companies in Indonesia are still very formal and require employees to wear formal outfits to work.
Rising image-consciousness will make urban Indonesian consumers more willing to invest time and effort in having attractive footwear, particularly those that want to maintain a well-groomed appearance in the workplace. For some, this will mean polishing their shoes, having a positive impact on sales of shoe polish.
In the forecast period, multinational companies are unlikely to face a threat from domestic players since their value shares far outweigh those of domestic players. SC Johnson & Son will likely remain the leader in furniture polish and shoe polish, while Reckitt Benckiser is set to solidify its dominant position in metal polish.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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