As Costa Rican consumers do not buy polishes all that frequently, when they do then tend to purchase a brand with which they are familiar. However, with rising inflation brand loyalty will wane for the early part of the forecast period and consumers will be more open to trying out brands with lower prices.
Brands are likely to launch new products during the forecast period, focusing on convenience, thus adding more wipes, sprays and aerosol presentations to their ranges. Further movement within this area will be more capable of targeting millennials’ concerns in relation to their personal and environmental wellbeing.
Floor polish and furniture polish will benefit from the greatest investment during the forecast period as these two product areas hold the highest potential for further growth. Competition will come in the form of cost-efficient and time-saving alternatives such as multi-surface polishes that offer more value for money.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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