The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Shoe polish remains an interesting product offering in Nigeria, mainly because of the employment opportunities generated by the product. With the shrinking economy and general cash squeeze, pricing has become a major deciding factor affecting consumers’ buying decisions.
As an increasing number of Nigerians move to the cities and establish themselves in urban households, their social standing and image increases in importance. Shoe polish aids in creating a positive image.
Floor polish and furniture polish continue to enjoy limited popularity. Concrete flooring remains prevalent in low- to middle-income Nigerian households, adding to the low uptake of floor polish.
Kiwi from Askco Group Nigeria (GBO: SC Johnson & Son) was the leading brand in polishes due to its reputation as an effective and durable shoe polish, its quality and affordable pricing. Mobile shoe shiners also regard it as one the best brands in the market.
A number of shoe polish brands are available across modern retail outlets, indeed, they are sold throughout the country, especially in informal channels. In addition to the leading brand, Kiwi, Lude from Shanghai Light Industrial International (Group) Corp and Palc from Palc Chemical Española also remain popular due to their affordability and good quality.
International brands continue to lead polishes, benefiting from wide product penetration. No significant domestic players operated in polishes over the review period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Nigeria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.