Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Polishes in

Polishes in Nigeria

13 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume sales of shoe polish are supported by mobile shoe shiners

Nigeria has a large population of 191 million people, of which at least two in five own a pair of shoes worth polishing at least once a week. Mobile shoe shiners are also a common sight in Nigeria, and charge NGN20 for polishing a pair of shoes.

The recession and job cuts stifle the volume growth of polishes

The recession and job cuts stifled growth in volume sales of shoe polish, whilst high import costs led to a stronger increase in value terms. An estimated 40 million Nigerians were unemployed in 2017, as the country witnessed its worst recession in decades in 2016, with a spillover into 2017, leaving the unemployment rate at a decade-high of 15% in 2017.

Demand for polishes will grow as the number of inductees in the military grows

The Nigerian armed forces are major consumers of shoe polish in Nigeria, with the police and other paramilitary organisations following suit. According to the country’s Chief of Army Staff, the army plans to increase its personnel from 100,000 to slightly above 200,000 in the next eight years.

COMPETITIVE LANDSCAPE

International brands continue to dominate through distribution in modern retailers

International brands are still the leaders in polishes, and are distributed across modern retail outlets such as Shoprite, Game, Spar, Justrite and Goodies, and in online stores such as Jumia, Gloo.ng, Market Square and others.

Kiwi remains the leading brand, and black shoe polish accounts for the highest value share

Kiwi maintains its strong lead in polishes, thanks to its long presence and acceptance by Nigerians. Kiwi stands for quality, and this is reflected even in the prices charged by mobile shoe shiners.

Floor polish sees the highest sales and forecast growth in business-to-business sales

Whilst there are no private label polishes in Nigeria, there are an increasing number of unbranded floor and furniture polishes in Nigeria. Unbranded floor and furniture polishes are used mainly by professional cleaning service providers, facility managers and janitorial services.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Nigeria?
What are the major brands in Nigeria?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Polishes in Nigeria - Category analysis

HEADLINES

PROSPECTS

Volume sales of shoe polish are supported by mobile shoe shiners

The recession and job cuts stifle the volume growth of polishes

Demand for polishes will grow as the number of inductees in the military grows

COMPETITIVE LANDSCAPE

International brands continue to dominate through distribution in modern retailers

Kiwi remains the leading brand, and black shoe polish accounts for the highest value share

Floor polish sees the highest sales and forecast growth in business-to-business sales

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Home Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Lower-priced home care products see growth

International brands remain dominant in the market in 2017

The growing population, culture and advertising drive value sales

New products with multiple uses gain traction in 2017

Home care is projected to sustain growth over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Polishes in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Volume sales of shoe polish are supported by mobile shoe shiners

The recession and job cuts stifle the volume growth of polishes

Demand for polishes will grow as the number of inductees in the military grows

COMPETITIVE LANDSCAPE

International brands continue to dominate through distribution in modern retailers

Kiwi remains the leading brand, and black shoe polish accounts for the highest value share

Floor polish sees the highest sales and forecast growth in business-to-business sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Polishes in Nigeria - Category analysis

HEADLINES

PROSPECTS

Volume sales of shoe polish are supported by mobile shoe shiners

The recession and job cuts stifle the volume growth of polishes

Demand for polishes will grow as the number of inductees in the military grows

COMPETITIVE LANDSCAPE

International brands continue to dominate through distribution in modern retailers

Kiwi remains the leading brand, and black shoe polish accounts for the highest value share

Floor polish sees the highest sales and forecast growth in business-to-business sales

CATEGORY DATA

Home Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Lower-priced home care products see growth

International brands remain dominant in the market in 2017

The growing population, culture and advertising drive value sales

New products with multiple uses gain traction in 2017

Home care is projected to sustain growth over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports