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Country Report

Polishes in

Polishes in Nigeria

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mobile shoe shiners continue to contribute to sales

Shoe polish remains an interesting product offering in Nigeria, mainly because of the employment opportunities generated by the product. With the shrinking economy and general cash squeeze, pricing has become a major deciding factor affecting consumers’ buying decisions.

Demand for shoe polish continues as more conusmers move to urban areas

As an increasing number of Nigerians move to the cities and establish themselves in urban households, their social standing and image increases in importance. Shoe polish aids in creating a positive image.

Floor and furniture polish enjoy limited popularity

Floor polish and furniture polish continue to enjoy limited popularity. Concrete flooring remains prevalent in low- to middle-income Nigerian households, adding to the low uptake of floor polish.

COMPETITIVE LANDSCAPE

Kiwi continues to build on its strong repuation

Kiwi from Askco Group Nigeria (GBO: SC Johnson & Son) was the leading brand in polishes due to its reputation as an effective and durable shoe polish, its quality and affordable pricing. Mobile shoe shiners also regard it as one the best brands in the market.

Wide product penetration due to the success of leading brands

A number of shoe polish brands are available across modern retail outlets, indeed, they are sold throughout the country, especially in informal channels. In addition to the leading brand, Kiwi, Lude from Shanghai Light Industrial International (Group) Corp and Palc from Palc Chemical Española also remain popular due to their affordability and good quality.

International brands continue to lead

International brands continue to lead polishes, benefiting from wide product penetration. No significant domestic players operated in polishes over the review period.

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Samples

Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Nigeria?
What are the major brands in Nigeria?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Nigeria - Category analysis

HEADLINES

PROSPECTS

Mobile shoe shiners continue to contribute to sales

Demand for shoe polish continues as more conusmers move to urban areas

Floor and furniture polish enjoy limited popularity

COMPETITIVE LANDSCAPE

Kiwi continues to build on its strong repuation

Wide product penetration due to the success of leading brands

International brands continue to lead

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Increase in the urban, youth and middle-class populations drives growth of home care

Localised service approach a trademark of the Nigerian market

Domestic and international brands perform well despite limited consumer disposable incomes

New product developments

A number of challenges may hamper growth, while technological advances bode well for home care

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Polishes in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mobile shoe shiners continue to contribute to sales

Demand for shoe polish continues as more conusmers move to urban areas

Floor and furniture polish enjoy limited popularity

COMPETITIVE LANDSCAPE

Kiwi continues to build on its strong repuation

Wide product penetration due to the success of leading brands

International brands continue to lead

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Polishes in Nigeria - Category analysis

HEADLINES

PROSPECTS

Mobile shoe shiners continue to contribute to sales

Demand for shoe polish continues as more conusmers move to urban areas

Floor and furniture polish enjoy limited popularity

COMPETITIVE LANDSCAPE

Kiwi continues to build on its strong repuation

Wide product penetration due to the success of leading brands

International brands continue to lead

CATEGORY DATA

Home Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Increase in the urban, youth and middle-class populations drives growth of home care

Localised service approach a trademark of the Nigerian market

Domestic and international brands perform well despite limited consumer disposable incomes

New product developments

A number of challenges may hamper growth, while technological advances bode well for home care

MARKET INDICATORS

MARKET DATA

SOURCES

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