Executive Summary

Feb 2019
PROSPECTS
New products emerge to satisfy new trends in polishes

Lifestyles are changing in Bolivian society; expansion of urban areas has introduced new materials in home construction, prioritising practical ways of cleaning. This is the case with porcelain floors and floating floors which have no need for polish to preserve their shine; instead, specialised products for these new materials have been launched replacing the traditional wax.

Climate varies widely, with demand for polishes changing depending on the region

Floor surfaces vary in Bolivia, according to the region where the type of climate could be warmer or colder. In the east of the country where the climate is generally warmer, floors tend to be ceramic tile, porcelain floor or vinyl because this material offers a cooler environment.

Urban expansion has benefited floor cleaning especially standard products

Demographic expansion has increased during the last decade, with the middle-income segment growing especially in main cities, and with this and government regulations that facilitate home loans there has been an increase in the offer of new houses. These new homes have seen a massive increase in materials for construction with cheaper options for floors such as ceramic tiles and porcelain floors.

COMPETITIVE LANDSCAPE
Astrix leads polishes market

Astrix continued to lead polishes in Bolivia, gaining value share in 2018. The company owns a wide portfolio of products with competitive prices and high quality.

Domestic players have expanded their offer

Local production is increasing sales of polishes in the country. New developments and rapid adaptation to local needs have pushed sales.

International players continue to suffer

The share of international brands continues to decrease in 2018. Domestic players have introduced new products to meet demand for affordable prices and consumers consider them to offer a good quality/price ratio.

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Polishes in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Polishes in Bolivia?
  • What are the major brands in Bolivia?
  • What are the future prospects for the polishes market?
  • What are the key new product launches in the polishes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Polishes in Bolivia - Category analysis

HEADLINES

PROSPECTS

New products emerge to satisfy new trends in polishes
Climate varies widely, with demand for polishes changing depending on the region
Urban expansion has benefited floor cleaning especially standard products

COMPETITIVE LANDSCAPE

Astrix leads polishes market
Domestic players have expanded their offer
International players continue to suffer

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Innovation and low prices benefit Bolivian consumers
Convenience is an increasing trend in the home care offer
Being local is a strength
Distribution in Bolivia remains largely unchanged
Uncertain political scenario represents challenge to home care industry

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources