Lifestyles are changing in Bolivian society; expansion of urban areas has introduced new materials in home construction, prioritising practical ways of cleaning. This is the case with porcelain floors and floating floors which have no need for polish to preserve their shine; instead, specialised products for these new materials have been launched replacing the traditional wax.
Floor surfaces vary in Bolivia, according to the region where the type of climate could be warmer or colder. In the east of the country where the climate is generally warmer, floors tend to be ceramic tile, porcelain floor or vinyl because this material offers a cooler environment.
Demographic expansion has increased during the last decade, with the middle-income segment growing especially in main cities, and with this and government regulations that facilitate home loans there has been an increase in the offer of new houses. These new homes have seen a massive increase in materials for construction with cheaper options for floors such as ceramic tiles and porcelain floors.
Astrix continued to lead polishes in Bolivia, gaining value share in 2018. The company owns a wide portfolio of products with competitive prices and high quality.
Local production is increasing sales of polishes in the country. New developments and rapid adaptation to local needs have pushed sales.
The share of international brands continues to decrease in 2018. Domestic players have introduced new products to meet demand for affordable prices and consumers consider them to offer a good quality/price ratio.
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This industry report originates from Passport, our Home Care market research database.