As was the case before the COVID-19 pandemic, value and volume sales of polishes are expected to continue declining over the forecast period. The consumer base continues to shrink, with fewer and fewer young people interested in products made from leather, wood (except floors) or metal.
Many consumers no longer have the time or the inclination to use polishes, often perceiving it to be old-fashioned. Many of the materials used in consumers’ homes no longer need polishing, with furniture increasingly made from plastic or with easy to clean surfaces that do not require polishing.
In the short-term sales of shoe polish should see healthy growth as consumers return to the workplace and restock their supplies. This positivity is likely to be short lived however with changes in fashions and the shift towards more flexible work arrangements set to hit demand.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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