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Polishes in Belgium

February 2021
USD 990
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Understand the latest market trends and future growth opportunities for the Polishes industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Polishes industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Polishes in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Polishes in Belgium?
  • Which are the leading brands in Polishes in Belgium?
  • How are products distributed in Polishes in Belgium?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Polishes in Belgium - Category analysis



Polishes not only does not benefit, but also sees less demand as COVID-19 lockdowns and social restrictions reduce the need for these products in 2020
Greater use of plastic and contemporary furniture and flooring design that reduces the need for polishes leads to further decline in demand in 2020
Trends towards casual dress in the workplace and fast fashion emphasis on replacing rather than maintaining shoes, demand for shoe polish continues to decline


While overall demand will likely improve in 2021 when pre-COVID behavioural patterns resume, polishes overall is set to continue its decline in coming years
Demand for floor polish set to decrease as allergies and other sensitivities cause Belgian consumers to move away from carpet towards tiles and parquet flooring
Furniture polish is expected to see the greatest growth decline as the trend towards acquiring non-wood furnishings that require less maintenance strengthens


Table 1 Sales of Polishes by Category: Value 2015-2020 Table 2 Sales of Polishes by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Polishes: % Value 2016-2020 Table 4 LBN Brand Shares of Polishes: % Value 2017-2020 Table 5 Forecast Sales of Polishes by Category: Value 2020-2025 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

Home Care in Belgium - Industry Overview


COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025


Table 7 Households 2015-2020


Table 8 Sales of Home Care by Category: Value 2015-2020 Table 9 Sales of Home Care by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Home Care: % Value 2016-2020 Table 11 LBN Brand Shares of Home Care: % Value 2017-2020 Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 13 Distribution of Home Care by Format: % Value 2015-2020 Table 14 Distribution of Home Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Home Care by Category: Value 2020-2025 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025





Summary 1 Research Sources

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Polishes research and analysis database.


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