Polishes in Turkey

January 2023
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 In 2022, polishes recorded an overall retail volume sales decline; the impact of the economic crisis and consumers' decreased disposable incomes. This caused consumers to become increasingly price-conscious, and many had to prioritise what they purchased within home care. As such, many considered polishes unnecessary and a luxury item instead of an essential must-have for the home.

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Overview:

Understand the latest market trends and future growth opportunities for the Polishes industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Polishes industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Polishes in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Polishes in Turkey?
  • Which are the leading brands in Polishes in Turkey?
  • How are products distributed in Polishes in Turkey?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
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Polishes in Turkey - Category analysis

KEY DATA FINDINGS

Polishes records negative retail volume growth, viewed as unnecessary
Use of floor, furniture and metal polish continues to decline
Cigir Kimya leads the landscape, taking the top spot in shoe polish
Polishes records negative retail volume sales, as shoe polishes faces challenges
Lack of new players and innovation stifles growth opportunities
The share of e-commerce increases as online price promotions tempt buyers
Table 1 Sales of Polishes by Category: Value 2017-2022
Table 2 Sales of Polishes by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Polishes: % Value 2018-2022
Table 4 LBN Brand Shares of Polishes: % Value 2019-2022
Table 5 Forecast Sales of Polishes by Category: Value 2022-2027
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

Home Care in Turkey - Industry Overview

Home care in 2022
2022 Key trends
Competitive landscape
Retailing developments
Table 7 Households 2017-2022
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Polishes

  • Floor Polish
  • Furniture Polish
  • Metal Polish
  • Shoe Polish

Polishes

This is the aggregation of shoe, floor, furniture and metal polish.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Polishes research and analysis database.

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