Polishes is set to continue recording a retail volume decline over the forecast period, mainly due to the contraction in floor polishes, the largest category. Although Colombians are aware of the importance of maintaining their home, many will continue migrating to more practical alternatives like multi-purpose cleaners and products for floors that do not require the effort in the application of polishes.
Modern retail channels and discounters are expected to remain the most relevant channels for polishes over the forecast period, where innovations are most likely to be introduced. The expansion of discounters will contribute to the rise of private label - improving geographical distribution as these stores start to reach the smaller towns in the country.
One of the main constraints for polishing development is the scarce presence of products that offer a convenient application. In the case of shoe polish, there are liquid formats that are mainly used for school shoes and a cream format from Búfalo, that cleans and gives shine with a single application.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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