The waning of the immediate threat from COVID-19 and the relaxation of restrictions imposed to limit the spread of the disease have led to a return to physical workplaces and, therefore, greater formality in workwear than during lockdown. However, employers were already moving in the direction of allowing more casual attire at work.
As polishes is quite a small category in Malaysia, there is likely to be relatively little in the way of new product development in this category. This lack of new product development will serve as a constraint on the potential development of polishes during the forecast period.
Hypermarkets is the leading distribution channel for polishes, and its dominance is set to deepen during the forecast period, as these outlets continue to proliferate and gain retail value share from traditional grocery retailers. Meanwhile, e-commerce has grown in importance as a distribution channel for polishes since the onset of the pandemic and is likely to continue to expand during the forecast period, as a growing number of local consumers do their grocery shopping online due to the convenience and value for money offered by such marketplaces as Lazada and Shopee.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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