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Learn moreFeb 2019
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Sales of shoe polish recorded low growth in both volume and value terms in 2018 as demand for shoe care products slowed down. This is particularly evident as footwear is increasingly available at reasonable prices due to competition among footwear retailers and the convenience of online shopping, especially Taobao, Lazada and Zalora.
As the Korean pop craze hits Malaysia, K-culture did not just bring with it K-dramas and music, it also greatly influences how youngsters dress. The global phenomenon has given rise to demand for fashionable clothing and footwear among young Malaysians.
SC Johnson & Son’s flagship brand Kiwi continues to lead shoe polish in 2018. To Malaysians, Kiwi has become a household name, and the brand takes up most shelf space in major stores with a range of products with different formats and colours.
Furniture and metal polishes continued to show a downward trend in 2018. Demand for metal polishes remains insignificant, while demand for furniture polish has shown slight movement sending mixed signals, suggesting consumers do not find the need to maintain metal equipment but are concerned about furniture care.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.