Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Polishes in

Polishes in Malaysia

Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cheaper footwear weakens demand for shoe polish

Sales of shoe polish recorded low growth in both volume and value terms in 2018 as demand for shoe care products slowed down. This is particularly evident as footwear is increasingly available at reasonable prices due to competition among footwear retailers and the convenience of online shopping, especially Taobao, Lazada and Zalora.

Non-leather fashionable footwear a threat to shoe polish

As the Korean pop craze hits Malaysia, K-culture did not just bring with it K-dramas and music, it also greatly influences how youngsters dress. The global phenomenon has given rise to demand for fashionable clothing and footwear among young Malaysians.

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates shoe polish

SC Johnson & Son’s flagship brand Kiwi continues to lead shoe polish in 2018. To Malaysians, Kiwi has become a household name, and the brand takes up most shelf space in major stores with a range of products with different formats and colours.

Furniture polish and metal polish show downward trend

Furniture and metal polishes continued to show a downward trend in 2018. Demand for metal polishes remains insignificant, while demand for furniture polish has shown slight movement sending mixed signals, suggesting consumers do not find the need to maintain metal equipment but are concerned about furniture care.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Malaysia?
What are the major brands in Malaysia?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Polishes in Malaysia - Category analysis

HEADLINES

PROSPECTS

Cheaper footwear weakens demand for shoe polish

Non-leather fashionable footwear a threat to shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates shoe polish

Furniture polish and metal polish show downward trend

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Home Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Room for growth in Malaysian market

Consumers seek value for money and convenience in their purchases

Procter & Gamble (M) Sdn Bhd dominates home care

Fragrance and concentration are the key drivers in new product development

Green labels expected to grow

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Polishes in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cheaper footwear weakens demand for shoe polish

Non-leather fashionable footwear a threat to shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates shoe polish

Furniture polish and metal polish show downward trend

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Polishes in Malaysia - Category analysis

HEADLINES

PROSPECTS

Cheaper footwear weakens demand for shoe polish

Non-leather fashionable footwear a threat to shoe polish

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates shoe polish

Furniture polish and metal polish show downward trend

CATEGORY DATA

Home Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Room for growth in Malaysian market

Consumers seek value for money and convenience in their purchases

Procter & Gamble (M) Sdn Bhd dominates home care

Fragrance and concentration are the key drivers in new product development

Green labels expected to grow

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports