Sports drinks is poised for a strong, positive performance over the forecast period as the consumer base is expected to expand. While these products have traditionally been subject to limited distribution and scant promotion in Romania, the category's leading players will respond to rising demand by improving their distribution reach and increasingly advertising their products.
Across the forecast period, the landscape is set to become increasingly diversified, both in terms of packing formats, innovation, flavours and brands. Romanians are willing to try new flavours, boosting product innovation with new launches focusing on added value.
Similar to other soft drinks products, e-commerce sales of sports drinks will continue to increase over the forecast period. This will not only be driven by the rising presence of online stores and big retailers omnichannel strategies but also due to the rising presence of generalist e-commerce shops, such as eMag.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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