According to the objectives outlined in Vision 2030, Saudi Arabia aims to achieve an annual influx of more than 100 million visitors by the year 2030. In addition to religious tourism, there is a concerted effort between public and private sector organisations in Saudi Arabia to enhance tourist numbers by promoting leisure, sports and entertainment, thereby diversifying the Kingdom's economy.
Due to the strong focus on sponsoring sporting activities and initiatives, it will become increasingly important for sports drinks manufacturers to develop healthier options. For example, sugar-free products with lower calories, and products containing natural flavours and ingredients could become more prevalent, while organic options could also appear.
The ongoing development of e-commerce and mobile e-commerce platforms and apps should help sports drinks to reach a wider audience over the forecast period. This will be supported by busier lifestyles in the post-pandemic landscape, along with online platforms being able to offer wide ranges of products and affordable price points.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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