The category of sweet spreads is expected to continue its upward trend in the coming years, with honey set to remain the largest category. Sellers of honey have noticed that consumers are increasingly requesting organic honey, leading to the expectation of a greater number of organic products being released in the forecast period.
Nut and seed based spreads are expected to be a major trend for Greek consumers over the forecast period as they meet consumers’ demands for pleasant taste and functionality. Peanut butter is especially expected to witness dynamic demand as, comparatively, it has the lowest price (seeing a further reduction 2022).
Over the forecast period, it is anticipated that the number of vegan products in the category will increase. There is a general trend towards the consumption of such products in Greece with a growing number of people adopting a vegan or vegetarian lifestyle.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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