Sweet Spreads in Cameroon

PROSPECTS

Importance of bread in the local diet presents strong opportunities to sweet spreads

One of the most notable features of the local food culture in Cameroon is the widespread love of bread. Indeed, baked goods generally but bread in particular remain major staples in the country.

The spread of modern grocery retailers improves the availability of sweet spreads

Among the major reasons for the consistently strong sales growth seen in sweet spreads towards the end of the review period is the rapid growth being seen in modern grocery retailers in the country. In particular, recent years have seen the numbers of supermarkets operated under international chains such as Spar, Carrefour and Super U expanding rapidly in the twin metropolises of Douala and Yaoundé.

The novelty factor diminishes as sweet spreads becomes more mature

Over the course of the review period, demand for sweet spreads became increasingly mature. The novelty factor on which the category’s leading players could previously rely to bolster consumer demand steadily diminished.

COMPETITIVE LANDSCAPE

Tiger Brands lead sales due to the popularity of its flagship brand Tartina

Tartina by Tiger Brands remained the most popular brand in sweet spreads in Cameroon 2019. Among the reasons for the strong position of Tartina in the category is its consistent availability in chained supermarkets.

International brands remain dominant in all sweet spreads categories

2019 saw no change in the dominance of the leading international brands across all categories of sweet spreads. Most of these products have a standard price positioning, although there are some premium brands available in honey and chocolate spreads.

Local players on the rise despite presenting little challenge to international incumbents

Although international players continue to dominate sales of sweet spreads, 2019 saw local companies and brands move closer to the point where they can present a genuine challenge to the position of the incumbent international leaders. Among the strongest local players is Chococam SA, which is present in chocolate spreads.

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