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Country Report

Spreads in

Sweet Spreads in Cameroon

16 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing eating habits benefits sweet spreads

In 2018, demand for and use of spreads increased thanks to the trend of westernised eating habits especially at breakfast. Spreads were also widely used in many foodservice channels, which supported strong growth in retail as many small foodservice outlets buy their products in retail outlets.

Growth in modern retail channels also beneficial

The strong retail volume and value growth in sweet spreads in Cameroon throughout the review period can also be attributed to the fast growth of modern retail channels within the towns of Douala and Yaoundé. Over 2017-2018 Carrefour opened new outlets.

COMPETITIVE LANDSCAPE

Tiger Brands Ltd remains the undisputed leader

Tiger Brands remained the undisputed leader in spreads in 2018. Its position reflected its long-standing presence in the category thanks to its flagship brand Tartina, which led chocolate spreads.

International brands dominant

International standard brands continued to dominate spreads in 2018. There were some premium brands available in the honey and chocolate spreads categories, which were limited to a small base of more affluent consumers in supermarkets.

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Spreads Market Sample Report Spreads Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Cameroon?
What are the major brands in Cameroon?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sweet Spreads in Cameroon - Category analysis

HEADLINES

PROSPECTS

Changing eating habits benefits sweet spreads

Growth in modern retail channels also beneficial

COMPETITIVE LANDSCAPE

Tiger Brands Ltd remains the undisputed leader

International brands dominant

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 2 Sales of Sweet Spreads by Category: Value 2013-2018
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 7 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth

Rise of the middle class fuels sales of economy and standard packaged foods

A mix of domestic and international players characterise the fragmented packaged food market

Traditional grocery retailers characterise sales, despite rise of modern grocery retailers

Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice

Growth in sales of packaged food to foodservice, though sales remain negligible
Few relationships between foodservice businesses and packaged food manufacturers
Lack of infrastructure and competition limit foodservice growth

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Spreads in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing eating habits benefits sweet spreads

Growth in modern retail channels also beneficial

COMPETITIVE LANDSCAPE

Tiger Brands Ltd remains the undisputed leader

International brands dominant

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sweet Spreads in Cameroon - Category analysis

HEADLINES

PROSPECTS

Changing eating habits benefits sweet spreads

Growth in modern retail channels also beneficial

COMPETITIVE LANDSCAPE

Tiger Brands Ltd remains the undisputed leader

International brands dominant

CATEGORY DATA

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth

Rise of the middle class fuels sales of economy and standard packaged foods

A mix of domestic and international players characterise the fragmented packaged food market

Traditional grocery retailers characterise sales, despite rise of modern grocery retailers

Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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