Sweet spreads’ penetration increased in Nigeria over the review period, as demand rose among consumers with better incomes seeking novel complements for bread. Income growth among some sections of the population and the expansion of modern retailing are core factors behind category growth.
Honey and nut and seed based spreads are expected to post the highest retail volume and value (constant 2022 prices) CAGRs in sweet spreads over the forecast period. Honey is popular as it can be used as a complement for bread and as a sweetener for hot drinks and breakfast cereals.
Growing incomes for some consumers and greater visibility in modern grocery retailers, which are well placed to grow their distribution shares over the forecast period, should drive demand in the niche categories of jams and preserves and chocolate spreads. These products are also catching on as consumers desire novel tastes and complements for bread, a staple that enjoys strong demand in Nigeria.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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