Sweet spreads is expected to grow well in volume and value terms over the forecast period, improving significantly over the performance seen in the review period. This is largely due to the expected recovery of the economy.
Nut and seed based spreads is expected to put in the best performance in sweet spreads over the forecast period, albeit from a low base. The category’s performance is expected to be driven by a desire for new tastes amongst Nigerians and bolstered by improvements in distribution, especially as modern retail channels like supermarkets and hypermarkets increase their penetration.
Other categories of sweet spreads will also grow quickly as they recover from quite poor performances over the review period. Chocolate spreads is expected to post notable growth as its chocolate taste appeals to the young population.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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