Overall sweet spread will register moderate constant value growth over the forecast period, with nut and seed based spreads continuing to gain value share as they fit the box of sweet spreads with added functionality. This health awareness is causing a shift in consumer behaviour.
While honey will continue to remain the largest product with sweet spreads, there are challenges. Despite Hungary being a major producer of honey, consumption is still behind the European average.
Nut and seed based spreads is expected to see the highest growth in volume terms as well as constant retail value over the forecast period, as these products are perceived as being healthier due to the lower sugar content and thanks to the rising popularity of peanut butter. Sweet spreads that satisfy the health and wellness trend by being organic and having reduced sugar will attract more consumers and see higher volume and value growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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