Retail sales of sweet spreads are expected to register moderate growth in constant value terms (2023 prices) over the forecast period. Such products will continue to play a significant role in Hungary, whether as part of the ritual of a leisurely weekend breakfast, a mood-booster or as a treat at the end of a busy day.
With an increasing focus on health and wellness, the future of sweet spreads in Hungary will be characterised by a shift towards healthier options. Nut and seed based spread, in spite of being high in fat, will increasingly be seen as a healthier alternative to jam, due to its high protein content, which is part of an overall protein trend across many packaged foods.
During the forecast period, the market for sweet spreads in Hungary will be characterised by a more diverse array of flavours, as consumers increasingly seek out unique and unexpected taste combinations. From exotic fruit blends, to spiced infusions and savoury-sweet combinations, these new fusions will help manufacturers to add value to their products.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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