Sweet spreads are expected to develop positively in volume and value terms over the forecast period largely driven by sales of honey and chocolate spreads. Jams and preserves will see a volume declining during the first two years mainly due to this category's maturity and a lack of innovation.
Retail volume sales of honey will continue to rise not only due to taste but also to support the bee population amid growing nature concerns. Bulgarian companies are already taking efforts to support bees.
Nut and seed-based spreads are expected to witness a turnaround in the forecast period as part of a shift towards healthier products and from the expanding number of vegans in Bulgaria. Nut and seed-based spreads are among the most complete foods with high levels of nutrients.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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