The provenance of ingredients looks set to become a more influential factor in sweet spreads purchasing decisions over the forecast period, especially in the honey and jams and preserves categories. This bodes well for domestic players, as Poles tend to perceive products made with locally sourced ingredients as being of superior quality.
Although jams and preserves is expected to develop positively in retail volume sales terms throughout the forecast period, growth will be constrained by competition from home-made varieties. There is a strong tradition of preparing home-made jams and preserves in Poland, and many consumers have recently developed or rediscovered an interest in this activity while spending more time at home than usual due to the fallout of the pandemic.
Despite relatively high unit prices and the likelihood that inflationary pressures will further erode consumer purchasing power in the short-to-medium term, honey looks set to post solid growth in retail volume sales over the forecast period. The category is well placed to profit from the increasing preference for sweet spreads of local origin, as Poland has a long history of honey production and domestic brands are renowned for their quality standards.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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