While retail volume demand for sweet spreads is likely to continue to decline throughout the forecast period, sales are expected to continue to rise in current value terms in most years. However, growth patterns vary at a category level.
While it is no longer a new trend in cooking ingredients and meals in South Korea, the concept of low calories could be the new growth engine or a threat to growth in sweet spreads. To begin with, the leading player in jams and preserves, Bokumjari, is pioneering low calorie fruit jams by reducing the sugar content.
Unlike in jams and preserves, imported brands have a dominant presence in chocolate spreads and nut and seed based spreads. Those categories have succeeded in appealing to younger generations through new distribution channels in the offline space, such as convenience stores and mixed retailers, and via e-commerce.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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