Sweet spreads will continue to see robust growth in retail volume sales throughout the forecast period, with nut and seed based spreads remaining the top performer. Chocolate spreads will remain the weakest category, alongside jams and preserves, as these are both regarded as relatively unhealthy.
Consistent spending on marketing campaigns on TV, radio and online will help to support growth in demand for sweet spreads. Traditionally, jams and preserves receive the bulk of marketing support in this category, as branding is relatively weak in honey and nut and seed based spreads.
While supermarkets continue to dominate the distribution of sweet spreads, discounters like Aldi and Lidl grew in importance during the review period, and this trend is set to accelerate during the forecast period. Persistently elevated inflation (at least during the early part of the forecast period) will play a significant role in this.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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